AdWords Management

Entry

Per month

$595

Set Up $595 (once off)

Suitable for Ad spends of
$500 – $2,500 per month

4 hours/month
2 campaigns per month
10 Ad Groups per campaign
10 Keywords per Ad Group

Start Up

Per month

$795

$795 set up (once off)

Suitable for Ad spends of
$2,501 – $5,000 per month

7 hours/month
5 campaigns per month
25 Ad Groups per campaign
10 Keywords per Ad Group

Essential

Per month

$995

$995 set up (once off)

Suitable for Ad spends of
$5,001 – $7,500 per month

12 hours/month
10 campaigns per month
50 Ad Groups per campaign
10 Keywords per Ad Group

Advanced

Per month

$1595

$1595 set up (once off)

Suitable for Ad spends of
$7,501 – $10,000 per month

20 hours/month
15 campaigns per month
50+ Ad Groups per campaign
10 Keywords per Ad Group

No minimum term. Free set up when committing to a 6 month term. Prices exclude GST.

Please contact us to talk about a Custom AdWords Management Package.

Pricing does not include Display Ad production.

What is the suitable package for me?

Cool Marketing Google and Bing AdWords Management Packages are the perfect solution for any business looking to boost the performance of their search engine marketing campaign. There is no point investing money in Google AdWords or Bing Campaigns if you are not assured the absolute best return for you marketing dollars.

AdWords Management Inclusions

Keyword Research & Strategy
It is crucial to carry out a comprehensive keyword research based on your landing page content, matching keywords as per search queries, and your competitor’s bids. Our search engine marketing (SEM) team will use the best industry practices and tools for the research and map out the strategy so that you get the best ROI for each dollar spends.

Conversion Tracking
Our SEM team will setup the best conversion tracking mechanism for your campaigns. We will constantly monitor which keywords, ads, adgroups and campaigns are top at driving precious customer actions. This will help us understand your return on investment (ROI) and make better informed decisions about your ad spend.

More about conversion tracking here:
Google AdWords Conversion Tracking

Remarketing
We will make a broad study of visitors to your website in the past, and customise ads keeping your brand, product or service top-of-mind and enticing visitors to make additional visits to your site or landing page. Our remarketing strategy will ensure to dramatically increase your conversion rates and ROI.

More about remarketing: Google AdWords Remarketing

Competitor Ad Analysis
The battle for leads, consumers and income through Pay-per-click (PPC) advertising is intense. Winning the bidding war is no easy task as competition is fierce. Our expert SEM team will conduct a methodical PPC competitor audit by analysing your industry or market by completing a competitor analysis. Our ad campaigns will target opportunities or threats based on these findings.

AdWords Extensions
AdWords Ad Extensions offer an array of possibilities to enhance the CTR of your ads. However, knowing which once and when to use are a skill itself, this master technique will set apart the pro and novice in this trade.

More about AdWords Extensions: Google AdWords Extensions

Split Testing
Trying out variations of an ad campaign to raise sales and profits is still an ambiguity to many small businesses and marketers. Our expert SEM team understands that there are some essential things about A/B split testing ad copy that will predict the disparity between the tests success or failure. It is a science that with small changes in your campaigns can yield conversion increases of 50% or even 500%,

Weekly Reports
Any agency or marketer will tell you creating Adwords weekly reports aren’t that much enjoyable. Our Adwords Analysis and Reporting provides a weekly report to show you how your Adwords campaign is performing and evaluate your ROI. Over time this report will give a wealth of information about the key phrases that your website is directly targeting, their performance, which ads get better interaction, who respond most and many more insights.

Analytics Dashboard
Our analytics dashboard will provide instantaneously digestible analytics data that provide at-a-glance insights.

What are your next steps?

As soon as you engage Cool Marketing for an SEM Package, our team will conduct an analysis on your landing page content, competitors and keywords.We will advice on content, graphic or UI changes (if any) and provide you with a report on possible keyword options and ad copy for your approval, suggestion or changes.

Cool Marketing AdWords Management Packages are the perfect solution for any business looking to boost the performance of their search engine marketing campaign. There is no point investing money in Google or Bing AdWords Campaigns if you are not assured the absolute best return for you marketing dollars.

Want to know which online solution is best for you?

Send us a message: We will get in touch with you to discuss the best online, social media, SEO or email solutions that fit your requirement and budget.