There is no doubt about it, digital marketing is the way of the future. If you arent already using online marketing channels to promote your business, you are falling behind.
Your customers are already spending a lot of time online. In fact, according to Smart Company, the average Australian spends 10 hours engaging online every day. Thats 10 hours every single day that you could potentially be engaging with customers.
A digital marketing strategy has become crucial for the success of modern businesses. Here are some of the many reasons why:
Digital marketing will help you capture more leads
The internet is able to collect and store a scary amount of information about individuals based on their online activity. Everything from their location to their interests and search history is up for grabs. This provides an opportunity for digital marketers that traditional marketing simply cannot. Digital marketing allows for specific, personalised and segmented targeting. In essence, you can reach people who are actually interested in what it is that you are selling. You also have the ability to reach these people through one or more digital channels that they are actively using. Hence, your digital marketing efforts are being focused on engaging with potential leads from the outset. This increases your ability to capture these leads.
Your search ranking is everything
Nowadays the term Google it is a common answer to any and every question. The ability to search for your every hearts desire, whether that be answering a question or finding a product to suit your needs, has completely changed the world of marketing. Search is how a vast number of people find goods and services. So how do customers find your business when they Google it? Digital marketing of course. Your search ranking improves through regular blog posts, social media updates and website content. As well as dedicated SEO (search engine optimisation) processes. The more present you are online, the more likely you are to be found on search.
Digital marketing is more cost effective than traditional marketing
Because digital marketing is of course digital, many of the overheads associated with traditional marketing (such as printing and distribution costs) are non existent. That is not to say that creating and implementing an effective digital strategy isnt an investment. It is. However, the potential for growth in the digital sphere is exponential. Your investment is not restricted by physical constraints. Digital marketing can be extremely effective when it comes to increasing market share and delivering a strong ROI for businesses.
Your competition are using it
If you’re not devoting resources to creating and implementing cohesive digital marketing strategies, chances are your competitors will be capitalising on your absence. Customers cant buy goods and services that they cant see. They will simply look elsewhere. Digital marketing will ensure that your businesses presence is being felt online.
A truly effective digital strategy will include a large number of digital engagement methods such as email marketing, social media management, SEO, and blogging. All of which can be conducted to suit any budget. Talk to us today to get your digital marketing strategy up and running.