Q: What are the advantages of a Cool Marketing Package?
A: We know how hard it can be for small business owners to find the time and money to stay on top of their web presence as well as keeping up with the day-to-day running of their business. That is why we provide a low-cost solution, designed to support business owners as they look to promote their business online. Need a website yesterday but can’t affords the hefty upfront costs? Pay it off over twelve months with a Cool Marketing Package. Struggling to keep up with posts on social media or blog writing that you know you should be doing but just can’t quite find the time for? Enlist our marketing team for a number of hours per month to help out.
Q: What is the process?
A: Both our Marketing and Website Coordinators are based in our office in Brisbane. They will meet with you via phone, email, Skype or in person to work out your requirements and which package will best suit you. Once you sign up for a Cool Marketing Package, we work closely with you to ensure the best outcome for your website, marketing and/or SEO.
Q: Why get a website package as opposed to a paying upfront for a website?
A: A website package allows you to pay for your website as it generates business for you. Unlike the pay upfront model, a monthly website package offers you the ongoing support and management of your website as well as access to our marketing team for a number of hours per week to help grow your digital presence. Want to add a new page? No problem, we are here to help at any time over the course of your engagement with us. Something not working quite the way you want? We are just a call or email away.
Q: Is there a contract period?
A: We prefer to think of it as an engagement term as we’d like to think that you’ll find our service so great that we end up working together for a long time. SEO & Marketing Packages have a three-month engagement whilst the Website Packages have a twelve-month engagement.
Q: How customizable can my website be?
A: Your website can be as customizable as you like, however, all websites are based on our wide selection of pre-existing templates. You can mix and match elements from these templates to come up with a design that you love. Looking for something that isn’t in one of our templates? Don’t worry, our designers are very talented and will be able to come up with something to suit your needs, however, this may incur an additional cost.
Q: How many rounds of feedback do I have on my website design?
A: All of our website packages provide you with two rounds of feedback to ensure that we get your design just right.
Q: What happens at the end of my minimum term?
A: You have a number of options available to you at the end of your minimum term including; continuing on the same monthly service package, changing up or down a package or moving to different package all together. For example, if you’re on a website package then you might choose to move to a Marketing or SEO package after the minimum term to bolster up your marketing and improve further your online presence. If in the unlikely event you do want to host your website elsewhere at the end of your minimum term, we can zip it up and send you.
Q: What are the advantages of a Marketing Package?
A: We are a one-stop shop for all things Digital Marketing. This means that we can formulate integrated marketing strategies that include everything from social media to email marketing, blog writing and SEO. It also means that you can get everything in the same place. There is no need to hire a separate SEO team, content writer, social media specialist and so on. Our team at Cool Marketing can help with everything!
Q: Why do the included hours for the SEO Packages differ from the Marketing Packages?
A: Often people approach SEO with the mindset that if they invest a little, they will be on the front page of search engines in no time. However, search ranking growth is a gradual process and the more time you put in the faster you will see results. SEO is a hugely technical, ongoing and constantly evolving process and as such requires highly skilled specialist marketers. Very little can be achieved in one or two hours of SEO per month, which is why our packages start at 5 hours per month and go up from there.
Q: Do you provide any website/marketing reporting?
A: Absolutely! In fact, we have a custom built our very own reporting dashboard called the Cool Marketing Dashboard. All of our clients have access to their very own reporting dashboard which compiles everything from Google Analytics and Xero to Facebook, Instagram and Vision6/Mailchimp analytics. It also holds a live timesheet of your monthly marketing hours so that you can see exactly when and how your hours have been spent each month. Find out more.
Q: Do the packages include website security and back-ups?
A: Many other companies take backups of their client’s websites, but charge to restore them if something goes wrong. We do this as part of our packages. It’s just like having an insurance policy for your web presence/site. Through our dashboard, regular backups of your website are securely stored just in case. We also monitor the security of your website and ensure that all plugins are up-to-date.