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Search Engine Optimization, or SEO isnt the easiest concept to wrap your head around. It is however, one of the most important elements of your digital marketing strategy.

Think about how many times a day you search for something. How many times a day somebody says, I dont know, Google it. What they might not understand, is how the list of results is priortized when they do Google it. A number of factors influence a websites search rankings and there are a number of strategies that can be employed to improve said rankings. Cue SEO.

SEO is a combination of on-page and off-page optimization that allows a website to be more easily found and identified by search engines. Search engines need to be able to identify what purpose your website is serving and to what extent it provides value to its users/customers.

What exactly does on-page Search Engine Optimisation include?

On-page optimization occurs directly within the website and aims to improve the websites position in search rankings by optimizing the content within the website. This includes optimising the content, titles, descriptions, images, videos and more. The titles, meta descriptions, meta keywords etc used on your website should be representative of the keywords that you are targeting. They are very important factors in improving a websites page rank. It is also crucial for the on-page content to be regularly evolving. Your website needs to be a living, breathing organism. Adding new blog posts as often and possible and updating the website content with news, events and so on, is imperative.

How does off-page Search Engine Optimisation work?

Off-page optimization is a more complex process. It primarily involves focusing on building back links pointing to your website. Building back links that point to your website creates brand integrity and authority for your website, hence search engines will rank your website higher in their search results. Back linking is an essential component of any website and search engines count it as such. This can be done in many ways including, social media, directory listings, search engine submissions, guest blog posts etc. The ways in which one conducts off-page SEO is limitless.

Cool Marketing SEO Packages

Our SEO Packages include the implementation of both on-page and off-page SEO strategies. SEO Packages are perfect for any business looking to boost their existing page rank or help kick start a new website. We will work with you to identify the most opportunistic keywords for your business and then implement SEO strategies accordingly. If you are interested in an SEO Package for your business today!